Ep 28 | What We Get Wrong About Giving Tuesday (Every. Single. Year.)
Description
In this episode, Raimy and Bini take a clear-eyed look at GivingTuesday. Not the hype, not the pressure, just the real question every nonprofit wrestles with.
Does it actually help, or does it pull time and attention away from end-of-year giving, which is where the real momentum lives?
They walk through the story of how GivingTuesday started, how it grew, and why its timing makes it so tricky for fundraisers. They talk about what the data actually shows: Lower conversion rates, smaller gifts, and donors who are far more generous just a few weeks later.
More importantly, they get into what to do about it.
How to use the day without letting it run your calendar. How to turn it into a simple thank you, a soft setup for your end-of-year campaign, or a moment to highlight something small without draining your team.
It’s a grounded, honest look at a day that shows up every year, whether you’re ready or not. And it might help you feel a little saner as you head into December.
United States
